It’s really simple. If you priced all jobs at 10% profit, you should end the year with 10%. But you don’t. If you knew the overhead on each job, your pricing would be exact, but it isn’t! Too many pricing strategies have been tossed about over the years but only one truly captures overhead and pricing per job. Today we call it Breakeven Pricing and it’s the best of the best.

Join us as we explore today’s pricing strategies, how they fail and what to do to properly price replacements, service and new construction. Each company will receive a handout and free pricing software so you can price, in class, any job in less than 20 seconds. Bring your current YTD profit and loss and participate in this incredible workshop.

Dr. Ron Collier, President of Collier Consulting Group, received his Ph.D. in instructional development from Purdue University.While attending Purdue, Dr. Collier also taught courses in computer technology, business development and instructional strategies.

After 15 years as a business educator and consultant, he became Training Coordinator for a major manufacturer of heating and air conditioning equipment and continued in that position for over seven years. During his tenure with the company, Ron was instrumental in the development of workshops, minicourses and videotapes in the areas of business development and financial management, helping over 6000 contractors develop profitable and successful businesses.

In 1991, Dr. Collier established the Collier Consulting Group, becoming an HVAC consultant to businesses all over the United States. His group of professionals provide business development instruction, QB accounting services, individual consulting, valuations, HVAC-specific software including budgeting and pricing software, and a catalog of business products for all sizes of HVAC businesses. His newest software, Electronic Financial Officer (eFO) provides KPI’s for any dealer using QB and compares them to industry standards.

Dr. Collier utilizes a variety of tools to teach business management, including writing

 articles for various trade magazines, teaching workshops, and providing consulting services. Ron has written articles for Contracting Business, HVAC Today, The Heating and Refrigeration News and HVAC Insider News. In addition, his workshops are giving HVAC dealers across the country sound business strategies for continued success and profitability, covering such topics as pricing, costing, estimating; cash flow/budgeting; marketing; controlling overhead; acquiring and retaining great co-workers; replacement market strategies and business management.

His newest book, Profit is An Attitude, is a textbook for contractors in running a successful HVAC or Plumbing company.