Steven G. Foster

Foster+Fathom

Keynote: Full-Throttle Leadership

Steven G. Foster, CMP, is Managing Partner of Foster+Fathom, a Leadership and Goodness Development Group in Dallas, TX. An award-winning speaker, author, strategy facilitator and business consultant, Steven is a passionate advocate for service in the communities where we live, work, and meet. Steven applies lessons learned from his 30 years as an entrepreneur and business owner to provide others a "Route to Stand Out" through high-performance culture, expectations, and behaviors.

Steven will challenge you to define your own “Full-Throttle Leadership” Rules of the Road to succeed in any environment. When individuals and organizations have clear values and practices around “Passion, Power and Purpose,” you have the fuel necessary to influence, impact and inspire purposeful breakthroughs, no matter the circumstances. Are YOU ready to Ride?

Ruth King

Pricing for Profit

This session debunks the myth of gross margin and percentage pricing. You'll discover the proper way to price so you know exactly how much profit drops to the bottom line for the work you do. When you implement the simple, easy to understand tools given to you in this session, you have pricing choices for service, maintenance, and replacement jobs. Attendees will receive the pricing template.

Profitability Morning Workshop (separate registration required)

Getting and staying profitable can be accomplished in less than 30 minutes a month. When contractors implement what they learn in class (and optional online sessions), they can achieve greater profits, more cash flow, and have a more solid business.

About Ruth: Ruth King is well known as "The Profitability Master". She is a serial entrepreneur, having owned eight businesses, and is passionate about helping small business owners get and stay profitable.

Matt Risinger

risinger build

Good/Better/Fantastic Fresh Air Systems

Poor indoor air quality can lead to a rise in health issues. Good air quality can reduce problems with allergies and asthma while also creating a more comfortable living environment. This session will cover the best fresh air systems to meet your goals, building science behind fresh air, best fresh air strategy and ventilating on your terms.

About Matt: As host of the "build show", Matt has become a nationally recognized expert in building science and high performance construction. Through education and practice, Matt is driven to elevate the standards of the building industry.

Bill Weatherly

Texas Dept. of Licensing and Regulation

Texas Law and Rules

1. Basic policies of the Texas Department of Licensing and Regulation
2. Top 10 violations for licensed ACR contractors
3. Upcoming changes including codes/requirements
4. Unlicensed activity report
5. Q&A session

About Bill: Over his career Bill has worked for the Trane Company, Johnson Controls, two residential/light commercial companies in the DFW area, and a commercial A/C and plumbing company serving Central Texas. Prior to becoming ACR Program Chief at TDLR, Bill was a member of the State ACR Advisory Board.

Colleen Keyworth

Online Access

Changes in Google Ranking Factors and SEO 2022

In this session, Colleen will cover everything new in Google that your business needs to know for 2022 and 2023, with emphasis on website best practices (design, content, page speed, voice search, links) and Google 2022 (business profile optimization, local services, paid ads, reviews).

About Colleen: Colleen Keyworth is the Director of Sales and Marketing for Online-Access, an HVAC web marketing company located in Michigan. Growing up and working in her family’s HVAC and plumbing business, she has a clear understanding of contracting as well as the realities that contractors face in owning and operating a profitable business.

Robert DeMeola

Santa Fe Indoor Air Quality Solutions

Dehumidification and Understanding Basic Thermodynamics

Achieve an understanding of the basics of building science principles, how building codes are driving the need for dedicated dehumidification and how to properly install units for success. Dehumidification plays a pivotal role in ensuring homes are comfortable and healthy while protecting the contents and the structure of the home from damage.

About Robert: Robert is the Southern Region Sales Manager for Santa Fe Dehumidifiers. He is a Florida State Certified Contractor and an authorized contractor educator for the State of Alabama. He has been in the mechanical trade for more than 30 years, working in contracting, distribution, and for major manufacturers.

Matt Michel

Jim Hinshaw

Service Nation

Plans for Prosperity in 2023

Many changes are coming that will affect your business next year including supply chain issues, government mandates, and even employees will become more of a factor. This session will show you what the biggest changes are and give you tools to use to not only survive, but thrive in the upcoming economy.

• Federal government changes to testing standards and what this means to your business
• How to handle pricing and present solutions to customers
• What the future holds in terms of efficiency, product availability, and equipment shortages

About Matt: Matt is an internationally recognized and highly acclaimed motivational and informational speaker covering topics from marketing, branding, sales, pricing, leadership, strategic planning, and goal setting. He is the founder of Service Nation which operates Service Roundtable, Retail Contractor Coalition, Service Nation Alliance and the Service World Expo.

About Jim: Jim is Vice President of Vertical Markets, HVAC, Plumbing and Connected Homes at Service Nation. He works with contractors of all sizes, helping improve sales and profits, and preparing companies for a successful transition on the owner's timeline. Jim has been in the HVAC industry for over five decades including starting his own consulting business where he developed training programs for manufacturers, distributors, and dealers across North America.

Chris Crew

Blue Collar Success Group

Is Your Business Primed to Develop Prime Talent?

As the demand for HVAC services continues to rise, the labor pool for career-minded technicians in on the decline. While your competitors deal with that challenge, you can be staffed and ready to reap the benefits of this prospering market. How? By learning how to discover and develop technician-manufacturers.

From Entrepre-doer to Entrepreneur

As entrepreneurs, we all start our businesses "full steam ahead." However, despite our efforts, even the savviest among us can end up off track. Why? Because the desire to grow is not the same as having a growth mindset. As a previous business owner and operator, Chris outlines the traps that can derail your growth and how to dig out or avoid them altogether. His proven methods will help you develop a strategy and way of thinking that frees you from what's bogging you down and enables you to rekindle your entrepreneurial passion.

About Chris: I am a contractor by trade and skilled at helping people navigate personal and business growth. My career has been spent helping business owners to navigate their future by building plans that are easy to understand.

Crystal Williams

Lemon Seed Marketing

Marketing Myth Busters: 2022 Contractor Marketing Dos and Don'ts

This session breaks down common contractor marketing bad habits and highlights proven best practices. The session will cover you online, print, and community marketing strategies. We guarantee you will leave with a list of key take-aways to improve your business marketing strategy

About Crystal: With well over 15 years of marketing and employee engagement experience, Crystal has an out-of-the-box way of thinking that draws attention to her marketing strategies and community involvement. Her infectious, enthusiastic attitude makes it easy to get excited and rejuvenated to grow service companies to their fullest potential.